Fractional CRO for Irish founder-led businesses

When it makes sense

• The founder is still the main salesperson and growth has stalled at what one person can carry.
• You have product demand but no repeatable way to find, qualify and close customers.
• You need senior commercial judgement now, but a full-time CRO is too early or too expensive.
• Sales and marketing report different numbers and nobody owns the gap.

What a fractional CRO owns

• Go-to-market strategy

  Who you sell to, what problem you lead with, which channels to use and which to stop.

• Ideal customer profile

  A written definition of the customers worth chasing, used by sales, marketing and ads alike.

• Pipeline and process

  Clear pipeline stages, entry and exit rules, and a weekly rhythm for reviewing deals.

• CRM and reporting

  A CRM the team actually uses, and reporting that ties activity to revenue.

• Marketing that feeds sales

  Campaigns, website and tracking aimed at qualified conversations, not vanity numbers.

• Forecasting

  A forecast you can defend to a board, an investor or your bank.

When it does not make sense

If you are pre-revenue with no sign of demand, or you only need someone to run ads, a fractional CRO is the wrong hire. We'll tell you that on the first call.

How it usually starts

Most engagements begin with a revenue systems audit, because strategy built on broken numbers goes wrong quickly. Ongoing work is then scoped around what the audit finds.