Fractional revenue leadership for founder-led businesses
Most growing businesses are running on analytics that count the wrong things, ads aimed at the wrong goal and a website search engines can barely see. CRO Nexus finds those faults, fixes them with a change log you can check, then helps you build the sales engine on top.
What gets fixed
Revenue problems rarely sit in one tool. They sit in the gaps between them.
Measurement you can trust
GA4, Google Tag Manager, Search Console and cookie consent set up so the numbers in your reports match the money in your bank.
Ad spend aimed at revenue
Google Ads, Merchant Center and Meta told to optimise for sales and qualified leads, not page views or baskets.
Being found
Page titles, headings, indexing, structured data and site speed, so search engines and AI assistants can read and recommend you.
Turning visits into enquiries
One clear next step on every page, working forms and contact points, and a path from first visit to first conversation.
The sales engine
Ideal customer profile, pipeline stages, CRM discipline and forecasting, so growth stops depending on the founder's memory.
Two ways to work together
Revenue systems audit and fix
A fixed-scope project. We audit your website, tracking, search and ad accounts, rank every finding by impact, fix what you approve and hand back a working system with a full change log.
Fractional CRO
Ongoing, part-time revenue leadership. Go-to-market strategy, pipeline, sales process and the systems behind them, owned by someone who runs revenue for a living.
How an engagement runs
Access check
We confirm what access already exists before asking you for anything.
Read-only audit
Nothing changes. Every finding comes with its evidence and is ranked by impact.
You approve
Nothing your customers can see changes without your yes.
Fix and log
One change at a time, each recorded with before, after and how to undo it.
Verify and hand over
Checked on the live site, then handed over with a baseline to measure against.
The rules we work to
- No invented numbersAnything we have not verified is written as Unknown. Every claim in a report traces back to a screen or a source.
- Your accounts stay yoursAdmin rights belong to the business, not to a personal email address or to us.
- Plain languageReports you can act on without a glossary. Technical detail stays in the work log.
- Honest about the real problemIf tracking is fine and the issue is your offer or your conversion rate, we say so.
Led by Noel Crabbe
Noel has spent over 10 years in revenue leadership across SaaS and professional services and is currently Chief Revenue Officer at PrivacyEngine, a Dublin data protection software company. He also founded ParenThing, a co-parenting app for separated families.
CRO Nexus is how he works with a small number of other businesses at a time. You deal with him directly.
- Based in Dublin, working across Ireland and the UK
- SaaS, professional services and ecommerce
- Hands-on in GA4, Tag Manager, Google Ads, Merchant Center, Meta, Shopify and Wix
Questions people ask first
What is a fractional CRO?
A Chief Revenue Officer who works with your business part-time. You get senior ownership of sales, marketing and revenue operations without the cost of a full-time executive hire.
Do you only work with SaaS companies?
No. Recent work includes a Shopify ecommerce brand and a professional services firm. The common thread is a founder-led business where revenue depends on systems nobody has checked end to end.
Will you change anything without asking?
No. The audit is read-only. Nothing visible to your customers changes without your approval, and every change is logged with how to undo it.
What access do you need?
Named access to your own accounts, such as GA4, Tag Manager, Search Console, your ads platforms and your website admin. We check what already exists before asking for more, and you can remove our access at the end.
Can you guarantee results?
No, and you should be wary of anyone who does. We record a baseline before changing anything and review against it afterwards, so you can see what moved.
What does it cost?
Scope is agreed and quoted up front after a short intro call, so you know the price before any work starts.
Start with a short conversation
Tell us what you sell, who buys it and where you think revenue is leaking. You'll get a straight answer on whether we can help.